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SUGO was born was in 2018 with the sole mission of creating ground-breaking contemporary product designs that actively contributes to the improvement of the planet. Started by husband & wife team Kevin Chu and Giulia DiBonaventura they are serious lovers of nature and wanted to fuse advance sustainable technologies with nature inspired ideas. With design studios and lineage in Italy and Hong Kong all designs focus on working with or giving back to nature.  Within its few short years of inception, it has already gathered many international awards from countries such as Italy, Germany, Japan, USA, China + United Kingdom and is considered by the Word Design Consortium in Italy as one of the most innovative firms in the world. All creations are works of art and are all handcrafted with passion and in limited quantity globally.

Kevin Chu started his career as a UK qualified architect and is the founder of The COC based in Hong Kong and Italy. Born in Hong Kong he was educated in Architectural Association and Bartlett School of Architecture in London under world renowned architects Peter Cook and Marcos Cruz and was the sole recipient of Bartlett Archigram Design Award in 2001. Giulia DiBonaventura, who hails from the Abruzzo region of Italy was the asian region marketing president of IED (Istituto Europeo di Design) in Italy. Many of Kevin’s creations have won international awards including IDA Los Angeles, Reddot Design Award Germany, A Design Award Italy, Architizer USA, China Red Star Award, Chicago Athenaeum Award, Perspective Award Hong Kong to name a few as well as been published in DesignBoom, DesignMilk, Home Journal, Design 360, IDEAT magazine, Terraform magazine, Perspective Magazine, Home Italia, Architectural Digest, Architizer and many more while Giulia has been the vital muse and idea “donator” to some of the most creative designs in SUGO. SUGO does not follow trends and is the trendsetter in the world of art and design and if you are looking something truly unique and individualized, like you, then welcome to our family.


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